Only 30 Days Until
Have you ever asked yourself why the results of your marketing efforts are often poor to nonexistent? Or, why you’re not getting the most out of your money on what you are currently spending? Or is it that you just don’t know where to start with your marketing?
When you first start to promote your business, there are a few things you must do in order to convey the right message to the right audience at the right time. When you do, you can save tens of thousands of dollars spent on wasted advertising and marketing. You will also make tens of thousands of dollars more, as a result of creating effective advertising and marketing, often within the first 30 days!
Of course, the above dollars are based on what you’re spending now, but if you’re paying for advertising that does not work, then that’s money down the drain. If you do not know why it’s not working, then you’re losing even more because you’re not even learning anything from the expense. When you do your marketing right, even if it does not work as well as you wanted, you will know why, which will ensure you do not waste money again making the same mistake. Doing it right will also give you the business intelligence you need to make it better next time.
If you could increase your response by 10, 25, 50 or 100% – how much more revenue would that bring you?
When you stop throwing good money after bad and increase your response rate to your marketing you simply make more. Successful business owners take the time, and if needed some money, to create their key marketing phrases. When they do, their results grow exponentially.
When I work with my clients, we go through the below steps in the below order to create their Key Marketing Phrases which creates marketing that works.
Defining exactly who your audience is and your customers specific demographic and psychographic criteria.
Whether a business is brick and mortar or online or both, when I work with my clients we go through a detailed process of discovering exactly who their customer is and where they can find their very best customers or clients, which are those who are predisposed to buy. We also find the single most important one thing that will motivate them to buy. Until you know these things, you cannot create your key marketing phrases. If you’re speaking Greek to an English-speaking audience, then they are not hearing you. Crafting messages that speak to and relate specifically to your audience is a vital part of the process.
Creating bold statements about your services or products that express your unique benefit to customers.
This is often easier said than done. Many business owners are too close to their own products or services to know what a consumer thinks is most important, or to even phrase it in a way that is best for the buyer to hear. It can also be hard for a business owner to know what type of wordsmithing has the most impact and will call people to action. This is the first message they hear, and you must get it right.
Letting them know what makes you better than your competition
Being customer centric is important here. It’s not what you think makes you better, it’s what the buyer perceives as the greater benefit for them, that makes you the better choice for them over the competition. Like all your marketing phrases, everything must be written in a way that speaks to your best customers. These are the ones that are most likely to buy, buy the most, buy the most often and refer others to you. Even good copy can fall flat when it’s geared toward the wrong audience. You need to write in a way that relates to your audience. When you do, you get response. When you don’t, you get nothing.
Tying it all together in a way that wow’s the prospect and conveys why you’re the best choice – concisely and clearly.
Knowing how to tie in all the marketing phrases so they convey a total value proposition is essential to bring clarity to your prospective new customer or client. If they are confused, they won’t buy. This is the Wow Factor you want them to feel.
Creating copy points and marketing phrases
We create as large a list as possible of all the value your product or service offers. These value propositions need to speak to your audience. This will save you time and money later when creating web copy, ads, brochures, ect. Consistently delivering the same powerful, right on target, marketing messages will build your brand.
How do you feel about your marketing? Is it time for you to increase response and grow revenue by taking only 30 days to create your most powerful marketing messages? Messages that will make everything you do easier, cost less, more effective, increase response and build your brand?
I can help you with this task and it will only take 30 days.
Hire me for 30 days and we will work as a team to create the very foundation of your marketing. If you have never taken the time to expertly craft these messages, regardless of how successful, or not you are, doing so will dramatically increase revenue and make marketing much easier.
Read the plan below and contact me at 352-527-7123, or click here to contact me online and I can answer any questions you have.
Step #1, After contacting me, decide who in your organization has relevant and valuable input into the process. This becomes your marketing team for the next 30 days.
Step #2, Have the team provide me via email, dropbox etc., all the details about your companies current marketing, service and products as needed.
Step #3, We meet on our scheduled call to discuss details about your company, service and products as needed. During that time, I will provide you with ideas and guidelines to prepare for our Marketing Day. We will also talk strategy, planning and how to get the plan implemented.
Step #4, On Marketing Day. We take a full day, via phone, web share etc., and create ALL your marketing phrases and copy points. This can also be done in person. If better for your schedule we can break up the full day over several calls and days but will take more than 30 days to complete.
Step #5, We schedule three one hour follow up conference calls to make any needed adjustments and to discuss how you will implement your Key Marketing Phrases into your marketing plan. We will also discuss how to use all your new creatives to improve the sales process.
During the 30 days email and phone support is provided so you and your team can ask questions, brainstorm and communicate as needed.
In only 30 days, you are ready to stop wasting money on marketing that does not work and increases your bottom line with better response rates to everything you do! You will also improve your sales closing percentage by providing better leads to your sales team. It will be easy for your sales team to convert the marketing phrases into sales phrases which will help them to communicate more effectively which will close more sales.